{"id":1132,"date":"2022-06-23T21:23:11","date_gmt":"2022-06-23T21:23:11","guid":{"rendered":"https:\/\/fykaacaan.com\/?p=1132"},"modified":"2022-06-23T21:23:12","modified_gmt":"2022-06-23T21:23:12","slug":"former-massimo-dutti-and-ms-design-director-speaks-about-her-bet-on-made-to-order-for-a-more-responsible-future","status":"publish","type":"post","link":"https:\/\/fykaacaan.com\/index.php\/2022\/06\/23\/former-massimo-dutti-and-ms-design-director-speaks-about-her-bet-on-made-to-order-for-a-more-responsible-future\/","title":{"rendered":"Former Massimo Dutti and M&S Design Director speaks about her bet on made-to-order for a more responsible future. <\/strong>"},"content":{"rendered":"\n

Queralt Ferrer, founder of handmade-to-order children’s fashion brand Five of Us, shares her journey in launching the brand and her vision for the future of fashion.\u00a0<\/strong><\/p>\n\n\n\n

With over 20 years of working as a fashion design director at both Massimo Dutti and M&S, Queralt had a vision of creating a children’s clothing brand that fused traditional craftsmanship and methods with a modern approach within a responsible business model.\u00a0<\/strong><\/p>\n\n\n\n

 <\/strong>This vision did not come free of obstacles as this project started during the pandemic, in Amsterdam where she was living at the time. With a passionate and super positive team, Queralt was able to overcome the obstacles caused by such a difficult environment. It took months of calls and virtual working but in late September last year, Five of Us was launched.<\/strong><\/p>\n\n\n\n

 <\/strong>Queralt’s passion for style and craftsmanship started at a very young age due to her father’s background. He ran a well-known textile business in Spain, famous for its high-quality cotton fabrics and beautiful shirting designs.<\/strong><\/p>\n\n\n\n

\u00a0The vision of the brand was very clear for Queralt; she wanted to recover the traditional craftmanship of well-done items and give them a modern touch. Five of Us aims to become The Modern Artisan, offering made-to-order pieces, designed in London and handmade in Spain, whilst always using sustainably sourced materials. Pieces thought to be timeless, seasonless and versatile – fit to wear for dinner with the Queen or climbing trees alike.<\/strong> <\/p>\n\n\n\n

Below we share a first look at Five of Us’ new capsule collection that has been inspired by her summer memories at her family house outside Barcelona.<\/strong><\/p>\n\n\n\n

Queralt commented “this capsule is inspired by my childhood summer memories and designed also to inspire children to create their own memories but also to be versatile in multiple settings throughout all seasons”<\/strong><\/p>\n\n\n

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“Five of Us was born from memories of my childhood of playfulness, freedom and happiness”. Being the youngest and only girl among five children, Queralt remembers her childhood involved in football matches and outdoor play with them. With this in mind, Five of Us collections are designed to allow children to be children, without having to overthink what they have to wear. Although Queralt did not want Five of Us to focus solely on aesthetics, she also wanted it to contribute to a more responsible future.<\/p>\n\n\n\n

Over 3 billion children’s garments are being thrown into landfill every year, and more responsible business models could contribute to tackling this issue. Made-to-order and responsible sourcing are positive steps in the right direction. Queralt also believes educating children from a young age to dress more responsibly is also key to making the fashion industry build a better future.\u00a0<\/p>\n\n\n\n

Five of Us recently created an interactive visua<\/a>l to demonstrate the sheer extent of fashion waste. For example, every 16 seconds, a stack of clothing the height of the Eiffel Tower is thrown into landfill<\/p>\n\n\n

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“This is why the made-to-order set-up was a very conscious decision. To contribute to improving the over-production issue in our industry despite the fact it might mean slower business development as made-to-order is not mainstream.”<\/p>\n\n\n\n

All of the Five of Us pieces use organic cotton, natural fabrics and recycled yarns which are certified by expert bodies such as GOTS, ECOVERO or RWS. They pledge to keep man-made materials to a minimum and use recycled alternatives. Remaining true to their values, Five of Us recently launched a small nursery accessories collection, adopting the same made-to-order approach.<\/p>\n\n\n\n

Article for The Hollywood London Magazine by Fykaa Caan<\/p>\n","protected":false},"excerpt":{"rendered":"

Queralt Ferrer, founder of handmade-to-order children’s fashion brand Five of Us, shares her journey in launching the brand and her vision for the future of fashion.\u00a0 With over 20 years of working as a fashion design director at both Massimo Dutti and M&S, Queralt had a vision of creating a children’s clothing brand that fused …<\/p>\n

Former Massimo Dutti and M&S Design Director speaks about her bet on made-to-order for a more responsible future. <\/strong><\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1132","post","type-post","status-publish","format-standard","hentry","category-celebrity-projects-brands"],"_links":{"self":[{"href":"https:\/\/fykaacaan.com\/index.php\/wp-json\/wp\/v2\/posts\/1132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fykaacaan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fykaacaan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fykaacaan.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fykaacaan.com\/index.php\/wp-json\/wp\/v2\/comments?post=1132"}],"version-history":[{"count":0,"href":"https:\/\/fykaacaan.com\/index.php\/wp-json\/wp\/v2\/posts\/1132\/revisions"}],"wp:attachment":[{"href":"https:\/\/fykaacaan.com\/index.php\/wp-json\/wp\/v2\/media?parent=1132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fykaacaan.com\/index.php\/wp-json\/wp\/v2\/categories?post=1132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fykaacaan.com\/index.php\/wp-json\/wp\/v2\/tags?post=1132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}