{"id":1436,"date":"2022-12-07T21:27:50","date_gmt":"2022-12-07T21:27:50","guid":{"rendered":"https:\/\/fykaacaan.com\/?p=1436"},"modified":"2022-12-07T21:27:52","modified_gmt":"2022-12-07T21:27:52","slug":"by-far-debuts-fragrance-campaign-with-kendall-jenner","status":"publish","type":"post","link":"https:\/\/fykaacaan.com\/index.php\/2022\/12\/07\/by-far-debuts-fragrance-campaign-with-kendall-jenner\/","title":{"rendered":"By Far Debuts Fragrance Campaign With Kendall Jenner"},"content":{"rendered":"\n

BY FAR reveals its debut collection of fragrances entitled, DAYDREAMS. A celebration of ordinary moments that become playful escapes, each of the\u00a0seven new scents<\/strong>\u00a0invites us to\u00a0create our own experience\u00a0<\/strong>with an innovative selection of refillable charms.\u00a0<\/p>\n\n\n

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Reimagining the traditional fragrance model, BY FAR has designed a custom nomad-sized refillable charm that doubles as an accessory. Its 100ml refill bottle allows you to fill in your charm five times on the go. Style as a charm on your bag, clip onto your favorite pair of jeans or anywhere else for an unexpected sensory statement<\/strong> piece.<\/p>\n\n\n\n

Characterized by a colourful <\/strong>kaleidoscope of modern softness<\/strong>, the DAYDREAM collection creates a blurred olfactory journey through the real and unlived. Inspired by the delicate spritzing of stories on skin, each fragrance oil has been handmade in Grasse<\/strong> in the South of France and is an exciting testament to the rigorous craftsmanship of three celebrated perfumers:<\/strong> Fanny Bal, Jean-Cristophe H\u00e9rault, and Caroline Dumur.<\/p>\n\n\n\n

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Each refillable charm contains a 20ml bottle consciously crafted from 15% post-consumer recycled glass, while the refill bottles have been designed to be 100% recyclable, coming wrapped in FSC sourced 100% recyclable paper. In addition to being free from colourants and UV filters, the 100% natural alcohol formulas are never tested on animals and each perfume is uniquely infused with a blend of Turkish and Bulgarian recycled rose essential oil. This signature \u2018Recycled Rose\u2019, recovered from discarded rose water, not only serves as a unifying thread throughout the collection but creatively echoes the brand\u2019s fresh new take towards artistic fragrance.<\/p>\n\n\n\n

The DAYDREAM campaign features Kendall Jenner<\/strong> in an uplifting short film directed by<\/strong> photographer and director, Charlotte Wales. <\/strong>Set to the infectious tune of Mariah Carey\u2019s \u2018Fantasy\u2019, the charm takes center stage as it accompanies Jenner through a surreal journey that can only exist in one\u2019s daydream.<\/p>\n\n\n\n

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\u201cThe collection is an invitation to lose yourself in the universe of dreams,\u201d says Denitsa Bumbarova, Creative Director and co-founder of BY FAR. \u201cPlaying over and over, layering one on top of the other to create your own sensory escape.<\/strong>\u201c<\/p>\n\n\n\n

The BY FAR DAYDREAMS collection will be available from 15 September on byfar.com<\/a>, in the BY FAR Los Angeles Flagship store as well as within selected retailers worldwide, including FWRD in the US, SELFRIDGES in the UK, LVR in Italy, and WOW STORE in Spain.<\/p>\n\n\n\n

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The seven DAYDREAMS unveiled by the sought-after acessory label include:<\/p>\n\n\n\n

DAYDREAM OF A SPLASH<\/p>\n\n\n\n

DAYDREAM OF PASSING CLOUDS<\/p>\n\n\n\n

DAYDREAM OF A BINGO QUEEN<\/p>\n\n\n\n

DAYDREAM OF A ROSE GARDEN<\/p>\n\n\n\n

DAYDREAM OF A LOVE TRANCE<\/p>\n\n\n\n

DAYDREAM OF HOPSCOTCH<\/p>\n\n\n\n

DAYDREAM OF SOMEONE I KNEW<\/p>\n\n\n\n

The customers are invited to engage in their own alchemic process via the following steps:<\/p>\n\n\n\n

Select your scent from one of seven refillable Eau de Parfums<\/p>\n\n\n\n

Color your refillable charm case in one of six joyful shades<\/p>\n\n\n\n

Choose silver or gold detailing to match your BY FAR bag<\/p>\n\n\n\n

Decide between a carabiner or leather strap for your charm bracelet<\/p>\n\n\n\n

To top up, swivel the 100ml bottle into the neck of the charm 20ml bottle<\/p>\n\n\n\n

Allow to refill until it comes to an automatic stop<\/p>\n\n\n\n

Rebuild the charm, attach it to your bag and enjoy<\/p>\n\n\n\n

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BY FAR DAYDREAM \u2013 HR ASSETS<\/a><\/p>\n\n\n\n

Campaign images with Kendall Jenner \u201cPhoto Credit: Charlotte Wales\/ Courtesy of BY FAR\u201d<\/p>\n\n\n\n

Founders portrait & product imagery : \u201cImagery Courtesy of BY FAR \u00bb<\/p>\n\n\n\n

Videos <\/p>\n\n\n\n

BY FAR DAYDREAM 60s<\/a>
BY FAR DAYDREAM 30s<\/a>
BY FAR DAYDREAM PISCINE 15s<\/a>
BY FAR DAYDREAM PROUDIT 15s<\/a>
BY FAR DAYDREAM DANSE 15s<\/a><\/p>\n\n\n\n

The Hollywood London Magazine<\/p>\n","protected":false},"excerpt":{"rendered":"

BY FAR reveals its debut collection of fragrances entitled, DAYDREAMS. A celebration of ordinary moments that become playful escapes, each of the\u00a0seven new scents\u00a0invites us to\u00a0create our own experience\u00a0with an innovative selection of refillable charms.\u00a0 Reimagining the traditional fragrance model, BY FAR has designed a custom nomad-sized refillable charm that doubles as an accessory. Its …<\/p>\n

By Far Debuts Fragrance Campaign With Kendall Jenner<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":1,"featured_media":1423,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,1],"tags":[],"class_list":["post-1436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities-brands","category-celebrity-projects-brands"],"_links":{"self":[{"href":"https:\/\/fykaacaan.com\/index.php\/wp-json\/wp\/v2\/posts\/1436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fykaacaan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fykaacaan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fykaacaan.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fykaacaan.com\/index.php\/wp-json\/wp\/v2\/comments?post=1436"}],"version-history":[{"count":0,"href":"https:\/\/fykaacaan.com\/index.php\/wp-json\/wp\/v2\/posts\/1436\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fykaacaan.com\/index.php\/wp-json\/wp\/v2\/media\/1423"}],"wp:attachment":[{"href":"https:\/\/fykaacaan.com\/index.php\/wp-json\/wp\/v2\/media?parent=1436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fykaacaan.com\/index.php\/wp-json\/wp\/v2\/categories?post=1436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fykaacaan.com\/index.php\/wp-json\/wp\/v2\/tags?post=1436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}