Global Brands & Campaigns we have worked with and our clients:
BBC – MTV Europe – Sony Music – BFI– GQ Magazine US / GQ Awards UK– The OSCARS – Netflix –Attending /Writing for London, Milan, New York, Paris and Dubai Fashion Week Events – Marvel studios UK – TEDxSUNYUpstate – Adele X Sami Knight X Rehab – Audi X Olivier Awards – David Beckham X Jaguar X Lunaz – Nicole Scherzinger’s Debut Bedding Collection Nalu – Boss (Gerard Butler) – Ralph Lauren – Tommy Hilfiger – BFI – BAFTA – British Fashion Council –The Fashion Awards –Top 10 Celebrity Real Estate Homes (Bel Air) – Disneyland Paris – Universal Music Publishing Group (Elvis Catalog)– Sainsburys & many more.
Attended FAD X Louis Vuitton Dubai
How Dr Fykaa Caan is Keeping Busy:
- Human & Consumer Brand Behaviour PhD, MA (Marketing & Innovation), BA
- Guest Speaker Invite- Cambridge University
- Professional Presenters Powerful Messages Programme to students, Teens, Teams & educators- (speaking engagements at local corporations, universities, business and social groups).
- Media & Journalism
- Author -Student University Textbook Routledge- Developing A Human Brand (Celebrity Fashion Marketing)
- Research Lead
- Corporate Training – Personal Branding / Finding Your Why?/ Wellbeing / Managing Your Stress/ Ikigai/ What is your purpose? / success
- Best Selling Book Reviewer Forbes / Amazon – Interests = Change psychology, Human Behaviour, the science of Happiness, The Man Mind, Consumer Behaviour, How people feel?
- the Global Professional Award
Celebrity Survivor On Her Reinvention & Starting Over
Saraya—global wrestling icon, mental health advocate, and now bestselling author—whose story of survival and reinvention is as raw as it is inspiring. With over 10 million followers on Instagram, TikTok, X, Saraya has built a fiercely loyal fanbase not just for her in-ring triumphs, but for her unapologetic honesty and resilience. This isn’t just a celebrity memoir. It’s a raw, relatable story of resilience, healing, and finding your voice again.
Major Developers Host Exclusive Iftar At Atlantis- The Palm dubai. Dr Fykaa Caan
***Latest Promotional Campaign***
Dr Fykaa Caan Interview – Multi-talented actor and former pro football player, NETFLIX #1 spot – Julian Horton, is making waves in the entertainment industry as he stars in Netflix’s upcoming Tyler Perry drama series Beauty in Black. The series follows the intertwined lives of two women with contrasting stories—one struggling to survive after being forced out by her mother and the other running a prosperous company. Julian plays a key role as Roy, bringing an emotionally charged performance to the 16-episode series. (Article)
Kashif Khan CEO & Founder of The DNA Company
We have all heard of personal trainers, chefs, and nutrition coaches. In the celebrity world, almost everyone has their own group of coaches to keep them in top notch shape but the newest one might surprise you…and that is a longevity coach.
I want to introduce you to Kashif Khan, CEO & Founder of The DNA Company, longevity coach and author of The DNA Way: Unlock the Secrets of Your Genes to Reverse Disease, Slow Aging, and Achieve Optimal Wellness, who is sharing a ground-breaking new approach to health and wellness.
Kashif Khan is Chief Executive Officer and Founder of The DNA Company, where personalized medicine is being pioneered through unique insights into the human genome (article Here:) TEDx SUNYUpstate
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Tom Brady wins at first-ever UIM E1 World Championship in Jeddah full article by Dr Fykaa Caan HERE:
30 years of TLC – FILM Promotion Fykaa Caan
FAD London & Milan The Best of Fashion & Luxury Experience
Dubai Fashion Week
ARIANA GRANDE “THANK U, NEXT”:
THE POWER OF CLOSURE IN RESOLVING PAST RELATIONSHIPS
Full article by Fykaa Caan can be viewed HERE: Relationships profoundly influence our lives in the intricate tapestry of human emotions and connections. Whether they flourish or falter, each relationship leaves its indelible mark, shaping the course of our journey. Among the myriad of emotions entwined within these bonds, closure emerges as a pivotal force in understanding and transcending the impact of past relationships.
Photo: Instagram @arianagrande courtesy of Eduardo Omeltech press release
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Book Review:
Give Yourself Permission: Be Confident Be Happy Be You: Master the Habits to Transform Your Life, Your Personal Development, Confidence, Self Improvement, Business Skills & Winning Leadership.
Motivational speaker Cortney McDermott has affected life-altering change for audiences at Universal Music Group, Google, Nike, and Virgin Unite, and now she’s bringing her message of awakening to the truth of what you’ve already accomplished in her book Give Yourself Permission. If you’re tired of looking outside of yourself for the answers, allow Cortney to guide you on a journey inside yourself. In this challenging, uplifting, and inspirational work, readers are invited to form a powerful and very personal connection to the same mind-body expert that trains some of the world’s most successful business and entertainment leaders.
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BY FAR DEBUTS FRAGRANCE COLLECTION campaign starring Kendall Jenner-
With celebrity fans like Jason Momoa (AQUAMAN) https://fykaacaan.com/index.php/2023/07/23/with-celebrity-fans-like-jason-momoa-aquaman-zachary-levi-shazam-billie-eilish-grant-gustin-the-flash-killer-mike-owning-his-rare-custom-bear/
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Interview Fykaa Caan: Oprah & Obama’s Youngest Climate Activist Talks Sustainability (Article here) https://fykaacaan.com/index.php/2023/07/23/interview-dr-fykaa-caan-oprah-obamas-youngest-climate-activist-talks-sustainability/
CLIMATE EDUCATION: Harvard Professor Tina Grotzer Says Her Students Recognize the Urgency of Climate Change and the Power of Innovation. Please view – https://fykaacaan.com/index.php/category/celebrities-brands/
Who I Am?
– I have nearly 10 years experience working with Brands, Celebrities, Influencers, creators / I,nterviews, Podcasters, PR, and documentaries (On a digital & Non digital platform).
– Passionate, knowledgeable, and dedicated! networking events, conferences, and online platforms Building meaningful connections
– Emerging Technologies – Metaverse, Fashion Design/ Fashion Psychology/ communications, Innovation & Technology. and The future of the world.
– I have a deep passion for understanding the world we live in and the evolution of what eventually becomes our lifestyle and affects our behaviours.
– Green Tech – Sustainability / Caring for the environment- Has worked with Sustainability, Climate Change and ethical brands with a vision to make a difference.
– Production Content & Documentaries bbc- promotion of this documentary (article link below)
Behavioural (sociological & Psychological impact) – ***New series FIGHT THE POWER : HOW HIP HOP CHANGED THE WORLD*** Featuring Eminem, Ice-T, Killer Mike, LL COOL J, Monie Love, and Will.I.Am – Executive Produced by @mrchuckd_pe and Lorrie Boula – and made by @bbcstudios – drops 21st Jan on BBC 2 and iPlayer and End of the month in the US. article By DR Fykaa Caan on bit.ly/3AcUSR0
https://www.instagram.com/reel/CnZIjaXsL7h/?utm_source=ig_web_button_share_sheet
VIDEO CLIP ON LINK ABOVE
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Social Media & Mental Health
Documentary *** Legends Never Die*** Delighted to be with the BBC Production Team and involved with their promotion of this documentary
Legends Never Die is the story of Juice WRLD, XXX Tentacion and Lil Peep, three of the biggest hip hop stars of generation Z, who all tragically died by the time they were 21. Told by some of the artists’ closest friends, the film, Directed by Alistair Uhlig, looks at the rise and fall of these promising young musicians and explores the role the 24/7 gaze of social media and pressures of 21st century fame, could have played in their deaths.
This documentary worked closely with Lil Peeps best friend Luis Venegas aka Yunggoth who attended virtually for the Q & A at the event to help talk about Lil Peeps life to impact the younger generation of today. I found it very empowering and satisfying to be a part of a team and with a documentary that were working towards educating the youth and saving lives.
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Interview: Jemima Khans Production and Seemab Gul’s Oscar Qualifying SANDSTORM Interview by Dr Fykaa Caan https://bit.ly/3ZGkj8Q
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London’s Cineworld Leicester Square Welcomes “Black Panther: Wakanda Forever” Director Ryan Coogler and cast Invite The Hollywood London Magazine
Dr Fykaa Caan – Best Selling Book Reviewer Forbes / Amazon
In my spare time, I research self-help and wellbeing and I am an author. I am also an Amazon & Forbes best-selling book reviewer. I have written, done podcasts, interviewed and reviewed a number of books on positivity, self-help, change psychology and emotional wellbeing.
Books reviewed:
- The DNA Way: Unlock the secrets of your genes to reverse disease, slow aging, and achieve optimal wellness.
- Surf the season – unconventional essays on balance, beauty and meaning in life.
- The future you – how Artificial Intelligence can help you get healthier, stress less and live longer.
- Learn how to live intentionally with enough time.
- Making money for you – are you broke before payday?
- Rise like a phoenix – how to incinerate beliefs that hold you back and rise from the ashes to live your best life.
- Intelligent fitness. James Bond (Daniel Craig’s personal trainer) getting the right mindset.
- The kid and the king (written by an executive coach) – what do high achievers seek when they need to refuel and re- engage with life and many more.
Life Lessons From Hip-Hop- The new book from renowned journalist Grant Brydon.
Brand collabs and promotions:
Interviews & Podcasts- yfood is changing and shaping the way consumers are going to eat in the future- Exclusive Interview with the Founder and CEO of yfood with Dr Fykaa Caan here https://bit.ly/3H7kmTF
Among the main trends in marketing today is personality mapping also called empathy map. this helps in developing the ideal customer profile for your brand based on the target audiences feelings. companies here use psychology to understand the motivations and emotions behind customer decisions. Through this, it is possible to see what awakens interest and brings assertiveness in campaigns and sales (tom Curle quote and images).
Image courtesy of Edit LDN / Hollywood London Magazine https://bit.ly/3ZAIfdL
The Weeknd – Photo: Brian Ziff (Image courtesy of Universal Music Group)
Universal Music Group (UMG), the world leader in music-based entertainment announced an expansive, long-term partnership with global music icon The Weeknd. One of the most commercially successful and critically-acclaimed recording artists and songwriters of the last decade. The agreement further builds upon the relationship between Abel Tesfaye p/k/a The Weeknd.
Dr Fykaa Caan is an award winning British Asian woman who is making her mark in the industry.
she is breaking down barriers, fulfilling her dreams & smashing go
What I do
Fykaa Caan Specialist Area includes Celebrity Culture, Media, Branding, Fashion and Consumer Behaviour.
I Research
Received her MA in Marketing and Management and now holds a PhD which pays particular focus on Human & Consumer Brand Behaviour.
I write
Dr Fykaa Caan has reported for a host of publications, exploring the world from The Media, environmental, psychological, sociological & Technological perspectives. She is a passionate Human & Consumer Brand behaviour impact author/writer, Educational Innovator, Trainer and wants to use her voice to support, coach, lead, advocate and inspire for social and behavioural change.
Lifestyle and Current Affairs Editor.
Fykaa has worked with various celebrities.
innovation Consultant, Coach, Mentor, How people feel, How Brands Make us feel? IKIGAI, Positive Mindset/wellbeing science/ Corporate Global- Guest speaker