The Hollywood London Magazine is pleased to announce a Magazine by Highsnobiety returns featuring the extremely talented and an exclusive interview with the humble Bad Bunny on life and lessons learnt.

Starring Bad Bunny on this first-ever HIGHArt cover, the issue features conversations with Virgil Abloh and Nigo, the Marni family, Russell Westbrook, Grimes, Kidsuper, Coi Leray, and Anonymous Club, as well as a tour of Miami from Dan Graham.
In the cover story by Rubén Herrera and accompanying imagery shot by Awol Erizku and styled by Corey Stokes at The Standard Miami, Benito Antonio Martínez Ocasio, also known as Bad Bunny, discusses his upcoming studio album, his views on art, his life pre-fame, what Bad Bunny represents to him, his much-discussed “Yo Perreo Sola” music video and more from the Dominican Republic, where it is revealed that he is filming a top-secret project.
On his upcoming studio album:
“I don’t feel pressure from the fans or anything else. The only pressure I feel is from myself. And really, I wouldn’t even call it pressure. It’s a drive to create something new….I always ask myself, ‘How can I entertain and surprise people with something new?’ And that’s the pressure, but it’s a positive internal pressure.”
On his “Yo Perreo Sola” video:
“Obviously I’ll never do anything to purposely offend anyone, but we’re human. If I ever do or say anything that offends people, I will have two options: reflect to see if my behavior was the one at fault and learn from that in order to do better; or if I reflect and realize it was not me who was at fault, then I can leave it up to people whether they want to engage with my work.”
On his fame:
“I still don’t understand how people see me, or how I can possibly impact so many people. And maybe this is good. Maybe not understanding my reach helps keep me humble. It helps keep me the same Benito that I was growing up. The one that created art just because he was passionate about it.”
On his life pre-fame:
“I was making music and working at a supermercado. I always kept making music. And I did it with passion. At that time, I never made music with hopes of leaving my job. I did it because I loved making music.”
Elsewhere in the issue, Highsnobiety explores conversations with leading creatives including, amongst much more:
- Grimes on becoming a mother, utopianism and her upcoming album
- Russell Westbrook on Anna Wintour
- Shayne Oliver on Anonymous Club, Marilyn Manson, and his alter ego
- Kerwin Frost on confidence and humor
- Ambush and Dior’s Yoon on space travel
- Dan Graham’s tour of Florida
Read the complete features on Highsnobiety.com and in the special HIGHArt Winter 2021 issue, launching on December 2nd.
About HIGHArt
Highsnobiety, the media pioneer who since 2005 has shaped the forefront of youth culture through the prism of style, announces its HIGHArt platform. An exploration of the state of the arts industries from a Highsnobiety point of view, HIGHArt continues to push the boundaries of art and culture by introducing Highsnobiety’s powerful next-gen audience to the talents and brands that align with their creative interests and artistic sensibilities.

Within its core components of content, commerce and experience, HIGHArt comes to life in a show of force with a blitz of Miami programming including a month-long pop-up HIGHArt Museum Store in the Design District, nightly launch celebrations and an eponymous print magazine.
HIGHArt Museum Store
Miami Design District
88 NE 39th Street
Miami FL 33137
Now open – December 31
Available on Highsnobiety Shop from December 6 – December 31
About Highsnobiety
Highsnobiety is a brand dedicated to a new generation of cultural pioneers. Our mission is to discover and champion the best our culture has to offer, connect people through our love of style, and amplify a community of emerging creators. Always ahead of the curve, Highsnobiety is dedicated to discovering what’s next.
Founded in 2005 by CEO David Fischer, Highsnobiety is a global business headquartered in Berlin with offices in New York, Los Angeles, London, Hong Kong, Sydney, Tokyo and Milan. We are a digital media and cultural consultancy at the intersection of style, art, design and technology, providing a platform for the brands and people we are passionate about.
Article by Dr Fykaa Caan
Senior, Fashion, Lifestyle and Current Affairs Editor The Hollywood London Magazine